Digital Marketing is quickly catching up with the expectation of gen Z and markets need to gear up to understand the upcoming trends if they want to stay in the game. Find below some of the digital marketing trends we expect to see in 2018: Content Marketing: If you or your enterprise is creating high quality, valuable content for your loyal audience, you already use content marketing. Content marketing is different from the traditional marketing in the sense that the later only tries to sell while the former seeks to add value.  Digital marketing agencies have shifted to content marketing as we see consumers gaining insights on products they were…