Have you ever wondered if old and proven methods are better over new and innovative ideas? Well, when it comes to digital marketing upgrades, we all know old becomes obsolete. But let us take a look at these factors that make a difference in the SEO world.
“Content is King”, If you were ever associated with SEO, you would have come across this phrase. Let’s break it down.
Google as an efficient search Engine wants to provide the most significant results for a query searched by its user. In order to do that, Google’s crawler’s surf through millions of pages and index them so that they are useful when a query is asked by a user. Google takes around 200+ factors into consideration before ranking a pages. In Practice, most of the factors are taken care of by agencies and companies. Link building is a one way of getting merit in the eyes of Google but that’s just one part of SEO.
What is SEO?
SEO stands for (Search Engine Optimization). It is basically the process of affecting the online visibility of a website or webpage in a web search engine’s unpaid results and getting traffic from the “free”, “organic”, “natural” or “earned” search results on search engines. Generally, the earlier and more frequently a website appears in the search results list the more clicks it will get from the search engine’s users. It may target different kinds of searches, including image search and video search.
4 things every entrepreneur needs to know about SEO
The importance of having an online presence in the era of digital world cannot be stressed enough. You would already know this if you are an entrepreneur. One of the most important things to learn in the digital space is SEO or Search Engine Optimization. Digital marketing has overtaken traditional marketing and to be ahead in the game; a startup needs to focus on extracting the most from SEO. A lot of Digital marketing company in Bangalore and digital marketing agency in Bangalore have started mushrooming. The Silicon Valley of India has become a hub for these kinds of marketing companies. India’s few of the top rated marketing agencies are in Bangalore itself. Before jumping to hire one of them, there are a few things to keep in mind. Let us look at some of the SEO techniques every entrepreneur should know about:
10 predictions for 2018 in SEO and web marketing
Before you know it, 2017 has ended. This year has seen tremendous changes in technology which definitely going to influence trends of 2018. Digital marketing has taken the world by storm. People are increasingly relying on the internet for everything and anything and are the most significant platform for marketing. This is globalization in its right senses. If you are looking for marketing your company on the digital platform, there are plenty of digital marketing companies in Bangalore to help you with.
Now, here are some predictions on SEO trends of 2018
Digital Marketing Trends for 2018
Here is the list:
Digital Marketing is quickly catching up with the expectation of gen Z and markets need to gear up to understand the upcoming trends if they want to stay in the game. Find below some of the digital marketing trends we expect to see in 2018:
- Content Marketing
If you or your enterprise is creating high quality, valuable content for your loyal audience, you already use content marketing. Content marketing is different from the traditional marketing in the sense that the later only tries to sell while the former seeks to add value. Digital marketing agencies have shifted to content marketing as we see consumers gaining insights on products they were not aware of.
Digital marketing: strategies and predictions
Business management and strategies have always been in a state of flux. With the advent of technology life is never the same, neither do business. For many years marketing was carried out through offline media like print media. But now with everyone having access to the internet we have each and every solution at our fingertips. And that’s where digital marketing comes in. It is all about promotion of products and services through the electronic media.
There are several advantages of these online marketing methods over the traditional offline marketing. Getting an advertisement on the first page of a leading daily could cost you a bomb. But digital marketing is cost effective and has a wider reach. Anyone, anywhere, at any time can access these services. Digital marketing enables us to analyse marketing strategies and helps to identify what works and what not. It supports creating data-driven decisions and personalised campaigns.
Here are 14 strategies and predictions in digital marketing:
Today social media is an inevitable part of everyday life. Its the best platform to market anything and everything. So it is important to make the presence felt at every social media platforms like Twitter Facebook Instagram to name a few. The challenge is different social medias sprouting out every day.
The website has a significant influence on how your company is perceived by the customer. So keeping it simple clean and right to the point is important.
It’s like having access to the customers intimate place. People check their mail multiple times a day, so it seldom fails to get noticed.
- Content writing
Content is the king. Relevant and engaging content is a key factor in digital marketing.
- Facebook ads
Facebook is a huge platform for marketing. With almost everyone having a Facebook account it’s the easiest way to reach out to many people at once.
Search engine optimization is important in this competitive word. With millions of websites out there on the web, reaching out to the ideal customer is possible only with the right SEO. Or else you would be almost invisible to many customers who may be seeking you.
Writing blogs can attract many customers and often create an illusion of trust and loyalty.
Search engine marketing is an efficient way to increase traffic to the website and improve your business by purchasing ads in search engines like the Google ads that we see at the top of any search results.
It’s the result of the joined effort of all this marketing strategy. The more a customer sees or knows about your products in different platforms it gradually becomes a name that is trusted.
- Online discussion
It’s a more significant way to gain trust and would seem more genuine to a customer
It’s a very efficient way to market a product. Many people preferring audio over videos or reading and helps to get much longer attention span of the customers.
Advertisements are a great way to communicate with the audiences efficiently
It’s blogging through creating videos.
A well-managed digital marketing campaign can deliver extraordinary results. Data analytics enable to create more efficient strategies in future.
Many companies in India specialize in digital marketing. There is a notable increase in digital marketing companies in Bangalore and Hyderabad in recent years. Business is not just luck; it is all about marketing. Either you adapt to the change or suffer the consequences of being irrelevant