Digital marketing is one of the hottest trends in the latest times. Gone are the days when word of mouth and printed publicity resources used to be the mainstream of flourishing the name and profits of a particular business. Now, digital marketing is ruling every sphere of spreading the word of the business. The improvement of the usage of internet has led to the immense growth of the digital marketing in the recent times. This ensures that the digital marketing is utilized in the best possible ways for improving the performance and results of a business.
In today’s time, every individual aims to excel in life as early as possible. The same is in the case of the businesses and companies who want to convert their target audience into customers and clients as soon as possible. This requires taking the right steps at the right point in time to achieve the desired results well on time. There are various factors which fuel the digital marketing strategy of different businesses and companies. Here are some of the important ones which form the pillars of the digital marketing strategy.
Quality content is one of the crucial factors while determining the success of a digital marketing strategy for your business. So, you need to have a keen focus on the type and quality of the content which you are utilizing to present on the social media. Gone are the days when only sentences were the lifeline of a particular content piece. Now it is the time to explore different types of content across various social media platforms to ensure that your target audience takes an interest in your product.
Digital marketing is not only about being online, but also to create the interface between users and conversion for your business. Major traffic for a website is generated by mobile users, around 80% of Netizen’s own a smartphone, Mobile has disrupted the way people engage with brands from browsing to purchase of the product, therefore most of the companies are driving their digital marketing strategies towards a user friendly experience for mobile customers for branding and conversion.
A Digital marketing company should focus more on Mobile interface to get more traffic and conversion for their clients. Following are the Digital marketing trends that rule in 2018.
Facebook is usually considered as the king of all the social media platforms. Despite the emergence of several social networking sites, Facebook makes it a point to stay on the top of the chart. Businesses are always focused on reaping the benefits of the popularity of Facebook’s fan following and daily users to create a firm base of regular customers and clients in the long term. The Facebook algorithm ensures that you focus on the part which works rather than experimenting in every section of Facebook as a business promoting platform.
In today’s time, if a company is talking about the Facebook algorithm, then it is mainly regarding the news feed algorithm. The news feed algorithm plays a crucial role in the day to day work of the marketers, publishers, brands as well as businesses. So, one needs to stay updated with even a small change announced by Facebook regarding the algorithm. A single change in the Facebook algorithm can have a profound impact on the way your brands or company’s posts are seen in the news feed of the Facebook users.
Social Media plays a huge role in today’s online marketing scenario. Every industry wants their presence in Social network sites and evolve constant engagement with their target audience.
Even audience perspective differs from one another, if some choose to dislike more promotional brands, others like the brands which is constantly in touch with their user base and updating about upcoming launches and activity. This is when a social media expertise has to make a quick and easy content analysis, which is more appealing to target audience.
Below are the major set rules for social media content creation.
Apart from just networking, social media has become one of the main sources of online marketing nowadays. It will help you to gain more customers by marketing your services or products through different social media platforms.
The idea behind social media revolves generating interesting topics/ contents for different platforms, and that can be liked, shared by users within their social networking circles.
All of us know that the accessibility of internet through mobiles and users are increasing day by day. Because of that itself social media marketing has really gained hype, as it is the most effective, inexpensive way to reach targeted audience.
The Sheer Genius of Social Media
With the Internet transforming the way people digest and consume information, it is no surprise that social media marketing is an industry in itself. This phenomenon has gained fast ground in the last couple of decades with the rise of more visual and engaging mediums like Snapchat and Instagram.
Forget billboards and newspaper ad space, social marketing is such a burgeoning monster that even Facebook and Twitter are often viewed as stale goods, channels used to market products only when both the company CEO and budget have their arms wide open and pockets running deep.
Social media marketing tips for local business
Being a social media marketing enthusiast isn’t going to be helpful if you don’t know the tricks and tips you require winning over a deal. Social Media involves many aspects which if not studied and analyzed properly can lead to big mishaps. That is the reason we say that that Social Media is a tricky platform- the very platform where things can go from being extremely favourable to extremely detrimental.
There are tons of digital marketing agencies in Bangalore, Chennai, Delhi, Pune and other important cities that are all too willing to help you, but you should make sure that everything is happening in the right way. There are many things that you need to know and follow to make social media marketing into a success. Below are a few tips that you should know while using the social media as one of your marketing strategy otherwise known as the ABCDs.
I was shocked. Surprised. Flabbergasted.
Here’s the full story:
I send out a “welcome survey” to everyone that enrolls in one of my courses.
And one day last year, I grabbed a cup of Starbucks, sat down, and read through the survey results.
But this time, I noticed something weird…
…something I’d never seen in any welcome survey before.
You see, one of the questions in my welcome survey is:
What made you decide to sign up?
And I noticed a handful of people saying things like this:
“I watched your videos and they convinced me you know what you’re talking about”
“I’m a big fan of your YouTube channel”
“I read your articles and watched your YouTube videos, and they were interesting”
This made my jaw drop.
Sure, my YouTube channel had a few videos on it. But those videos didn’t get many views.
So I thought: “YouTube isn’t for me.”
But as it turns out, I was wrong. People WERE finding me from YouTube. And not just people…customers!
All I needed to do was get more views on my videos and I was SET.
The only problem was: I had NO idea how to get more views.
So I did what anyone would do in this situation: I Googled things like “how to get more YouTube views” and “YouTube SEO”.
And I read blog post after blog post that outlined video SEO “best practices.” So I added my target keyword to my video title, description and video tags…just like the “experts” said.
The result of implementing these “best practices”? Zero.
It felt like YouTube’s search engine was punching me square in the mouth.
And to make matters worse, my Twitter feed was overflowing with statistics about YouTube’s growth…
You may have seen some of these statistics before:
-YouTube is the 2nd most visited website online (even more than Facebook)
-55% of Google search results contain a video result
-YouTube is the 2nd largest search engine
-YouTube has over a billion users (which equals one-third of total internet users)
Man was I frustrated. Here was this massive source of untapped traffic staring me in the face. But I had no clue how to take advantage of it.
Fortunately, this story has a happy ending.
(No, not that kind 🙂 )
Flash forward to today and my channel generates over 120k views per month (and growing).
And these views are a direct result of me ranking #1 in YouTube for competitive terms (like “ecommerce SEO”, “on page SEO” and more).
In short, YouTube has gone from a source of frustration to a significant pipeline of targeted traffic to my site.
And this is important for me to point out:
As you saw from the results of my welcome survey, the visitors that I get from YouTube aren’t a bunch of tire kickers.
In fact, a good chunk of my YouTube viewers ultimately invest in my products and services.
Whether you run a digital marketing agency, own an ecommerce site, sell software, or are a pro blogger, you NEED targeted traffic.
(In other words, traffic that converts into leads and sales).
And I firmly believe that YouTube is one of the best ways to get that traffic.
In fact, that’s why I’m emailing you today.
Over the last few months I’ve been quietly working on a brand new project…
…a project that I KNOW you’ll get a ton of value from.
What’s the new project?
It’s an all-new training series that will show you how to get targeted traffic from YouTube.
So: what will you learn in this training series?
Starting this coming Monday (July 17th), I’ll reveal the secret behind a successful YouTube SEO campaign.
Specifically, I’m going to show you how to create (and optimize) YouTube videos that hit the first page for keywords that your customers search for everyday.
Here’s a sneak peek of what you’ll learn in this new series:
-The secret behind videos that rank on the first page of YouTube (and Google) for popular keywords
-The “7 Deadly YouTube SEO Myths” (#3 is something many so-called “experts” consider a “video SEO best practice”)
-A new case study of how I created a video that’s racked up 250,920 views and currently ranks #1 in YouTube for a very competitive keyword
And then, at the end of July, I’ll open enrollment for my all-new premium training course, First Page Videos. First Page Videos is the only training program that shows you how to grow your online business using YouTube SEO, step-by-step.
In short, you’re going to get lots of helpful content from me over the next week or so.
5 Reasons to Choose Digital Marketing as Career Option
1.) No Baking of education:
It welcomes people from any field. Because with lesser time and good effort you can be a professional in it. You can just relate every talent you have to this field. Are you a creative person with bit of knowledge on Facebook and twitter that’s enough to start working on Social Media marketing.Are you a content writer – blogs welcomes you. As on a ladder which reaches every height of targets. You can tag every talent of yours to your work make it more productive to prove yourself.