How to Choose the Right Digital Marketing Agency for Your Business in 2024 Selecting a digital marketing agency is not a decision to be taken lightly. You have specific goals in mind, and rushing into a partnership with the first agency you come across can cost you time, money, and potential business growth. Instead, it’s crucial to take a thoughtful approach and invest time in finding the right fit for your business needs. Here’s a guide to help you make the right decision when choosing a digital marketing agency: 1. Understand Your Business Objectives Before you even start reaching out to agencies, you need a clear understanding of what you…

SEO Agency Promises vs Reality in results  Search Engine Optimization (SEO) is a way to keep your website or content at top of Google’s search engine results page (SERPs), the agency you are going to hire for SEO basically optimises your published piece of content to make it worthy for Google’s search engine and work consistently to keep your content at top of search results when an individual searches related to your business niche.  SEO involves various methods and strategies that are adapted to make your website rank high. SEO professionals promise you to keep your page at top of SERP but generally, they fail to do so because of…

CONTENT SPINNING AND CONTENT REPURPOSING, both concepts are about how you are using old or existing content for new Digital marketing aims. But their ways of performing in the Digital marketing world are very much different. Before we get into the core, let’s get familiar with a brief explanation of the differences between them to proceed with a clear mind. When you are doing Content Spinning you are changing the phrases, sentences, entire paragraphs or replacing major words with synonyms of the existing article. The end document looks completely new but it is not the case actually. It does not originate with your content ideas so it is considered a…

SEO in 2022 is envisioned to drive so much traffic to your site that you may need to call a traffic cop!  Search engine optimization(SEO) has evolved to be an essential part of every business in 2022. The most significant causality for this evolution is the circumstances that occurred post lockdown due to Covid-19. Numerous portions of Audiences switched towards digital platforms which were a favourable condition for businesses online.  In the year 2021, the digital world had a huge jump which includes the SEO industry. There were remarkable enhancements in Google algorithms, Core web vitals and overall user experience. 2022 is expected to add more exciting and sterling features…

Expert analysis We live in a digital world where every sec a new thing happens we are immediately updated about it. The digital marketing revolution has launched a new era of human empowerment both in terms of personal and professional. Digital is the need of the hour and as stated by Bill Gates, “The internet is becoming the town square for the global village of tomorrow”. Marketing being an indispensable part for not only business development but also for augmenting brand awareness, it’s important to analyze and understand which kind of marketing will have a long-lasting impact on the users. According to Philip Kotler, one of the preeminent marketing minds,…

We are in the last quarter of 2017 and it’s important to get a sense of what’s next in the path of digital transformation. This year, we have already had a glimpse of the top marketing trends such as Big Data, User Experience, smart machines and other industry-specific changes. If you are planning your digital marketing strategy and budget for 2018, you’ll benefit from knowing the top trends in digital marketing. So here we go.