What is Social Media Marketing

Social Media empowers you to reach your target audience on various platforms for different purposes such as - career building platforms like Linkedin, general socializing like Facebook, Instagram or absolute content-driven like Twitter. Social media marketing is the use of these social media platforms to connect with the relevant audience to

  • Build brand value
  • Increase the no of leads
  • Drive relevant web traffic

This starts with writing excellent and impactful content on social media profiles, engaging and understanding followers, analyzing results, and running social media advertisements.

Digimark Agency creates compelling content, enhances your brand presence, manages communications incorporating all social media channels, thus ensuring desired results. We have established an array of services in the social media marketing space that can be customized according to your needs. Whether you want to just build a brand and carry out brand management activities, or drive customers and grow your business from the grassroot level, DigiMark Agency can help you achieve it. We at Digimark, devise suitable plans using highly proven methodologies and suggest the best-suited social media platforms.

While the organic social media strategies, with their slower yet personal reach, have a trusted approach, the paid ads have an impactful and commercial approach.

Social media Strategy @Digimark

Before publishing just any content on social media, it is perhaps imperative to have a check on the social media strategy:

1. What is your purpose or goal?

How can social media help you to achieve your organization's goals? An organization needs to establish its marketing purpose so that the path forward in achieving the same can be planned accordingly. If an organization intends to create or increase its brand awareness many others use social media to bring in web traffic and sales. Social media can help to create customer engagements about your brand and also act as a customer support channel by creating a community.

2. What kind of social media platform do you want to focus on?

It entirely narrows down to the kind of customers you are looking at - younger generations who are active on tik tok or Snapchat, or a little wiser crowd who prefer just the talk of the town on Twitter, or a wider array of consumers who are active both on Facebook and Instagram. It would be easy to discuss it if we chose a platform.

3. What type of content are you looking to share?

Choose a content that gains the attention of your audience in the best way. Do you choose videos, images or links? Are you planning to promote entertaining content or informative content? All of these elements put together in your marketing strategy enables social media marketing to work your way!

4. Social Media Presence for B2B customers

DigiMark agency at Bangalore has special Social Media services in the case of Institutions or commercial establishments, that provide a digital presence and represent the connection in the lives of individuals.

While a website just provides an online presence, social media bridges an establishment with its probable customers. Social Media Marketing is a tool that is used to improvise your marketing needs. It can efficiently engage and drive potential leads to your business.

5. Why Social Media when I already have a website?

Ever wondered, as why companies invest in social media despite having a fully functional and responsive website? Well, a website only claims online presence and fails to connect with the people. Also, there is enough and more content but what is driving your customers to your website?

The answer to all these questions is Social Media marketing, at Digimark agency we take pride in hosting websites and providing top-class social media services. With polls, offers, and current information, there are no limits for customer engaging experiences. While the mortar and brick offices offer only fewer engagements due to its geographic limitations, an online presence backed with social media can do wonders in brand management. Be it a product or service, a strong digital presence can engage online customers and creates visibility in their eyes.

6. Target-oriented marketing:

Target-oriented marketing or Goal-oriented marketing focuses on the right audience to drive marketing activities. If a product or service is focussed or made for customers of a particular age group then social media marketing enables us to choose the specific crowd and the strategies prove higher conversion rates.

7. Did you know - Social Media is measurable?

In today's digitally advanced world, it is essential to track every single visit to your site. It is important to know what visitors did on your site, why they left your site and how they interacted with your site. We need this information as it feeds back into your overall internet marketing strategy. It allows you to make the changes that are necessary to improve the number of conversions be it inquiries, purchases, or just downloads.

Google Analytics is a boon. If set-up correctly it will provide all the relevant information necessary to enable us, and in turn to optimize overall online performance and achieve the desired goals. Quite simply, without data, the online marketing process becomes incomplete. Get in touch with us for a free Social Media analytics audit and we can help you achieve better!

8. Which Social Media Channels or platforms do we work on?

We work on a wide range of Social Media channels daily. This provides us with the right expertise to recommend suitable platforms for businesses and crafting bespoke social media solutions for day-to-day challenges:

  • Facebook:
  • Always known as the king of social media has a wide reach and a truly global network. This makes it a prime channel for business.

  • Instagram:
  • spruces a dash of inspiration on daily life.. yet more than 80 percent visit business profiles!

  • Twitter:
  • Has gone a long way from 180 characters to 240 hosts the tiniest household rants to the Whitehouse's decisions. Perfect for viral content

  • Pinterest:
  • Hosts more than 250 million users actively searching for creative ideas and useful products!

  • Linkedin:
  • The most widely used professional social media platform. If you are a working professional and not here- then there must be something wrong!

  • SnapChat:
  • We also work on Snapchat and customize social media strategies for our clients based on the requirements.

Call us now to find out which platform suits you the best! Or fill the form below and we will call you back.

9. How to make the most of your Ad-Budget? A sneak peek into Digimark’s secret tips!

Most social media platforms offer advertising options. To validate and make the right decision and choose the suitable social media for targeting your audience is a challenge. When considering which social networks to use for advertising, look for the ones that perform well organically. Social Media networks where your content or product naturally strikes a chord with its followers are an obvious choice for your first social ad campaigns.

When choosing social media platforms to place ads, it’s also helpful to know which networks are most popular with the sort of target audience.

For example, Facebook is followed by a wider age audience and genders, Pinterest, for has far more female followers than male users. If you’re targeting a younger crowd, you are most likely to find them on Snapchat and Instagram. At Digimark agency Bangalore, we have analysed, verified and shortlisted methods that achieve the best techniques for optimizing your social media activities.

10. Facebook Ads by Digimark Agency:

Facebook ads designed by Digimark agency Bangalore help you achieve one of three broad types of campaign objectives:

  • Create Awareness: Building brand awareness or increasing the reach of the brand among an audience.
  • Grab attention: invite traffic to your website, increase engagement, encourage app downloads or views, generate leads, and promote people to communicate with you on Facebook Messenger.
  • Call to Action/Conversion: Create online conversions, make the online catalog available and drive foot traffic to offline stores.

Digimark Advice: Facebook is very popular in a wider audience and across demographics hence offering detailed targeting options. This makes it a great platform to get started with social media advertising for any product or service.

11. Instagram ads by Digimark Agency

Facebook owns yet another high-influence social media platform i.e., Instagram. So it’s not unexpected that Instagram ads support the same three broad categories of campaign objectives as Facebook ads:

  • Create Awareness
  • Grab the attention
  • Creating Conversion

Digimark Advice: Instagram is very popular with young age millennials. Plenty of Generation next users binge on this platform.

12. Ad Tips for Social Media Marketing:

Ads across social media are in the form of auctions- yes there are ads for just INR.1 to lakhs. You get to set a maximum bid amount for a target result (eg: a click), or you can also set a maximum budget per day. To maximize your results you need to set Ad goals before beginning the Ad campaign.

Depending on your campaign goal you will have to choose the below:

  • Cost per click or (CPC)
  • Cost per 1000 impression(CPM)
  • Cost per conversion
  • Cost per video view

13. Decide what you want!!

Having your goals set makes it easier to choose the right social media platform and make the wise investment of your Ad budget.

Call us now for a free site audit and social media plans!!

We can give you insights into your social media options and in turn the best value for your Advertising money! With our expertise and dedicated team of Digital Marketing professionals, your social media issues are indeed sorted.

Social media FAQ's

1. Why do I need social media Services for my business?

Ever wondered why any business needs social media services? Well, here are 3 reasons why any company could benefit from social media strategies.

  • If you are a commercial enterprise that needs customers, then you need social media agency. Social media platforms like Facebook, Snapchat, and Instagram connect your business with the actual customers who can enable your firm to grow. By establishing your account on social media, you can benefit your business tremendously.
  • Does your company have Marketing needs? The solution is Social media. If you think to spread the word could be only through hoardings and newspaper ads or tv, you are out-of-date. It is the era of smartphones and social media is the new age marketing tool.
  • Do you have Customer support needs? If you want to answer queries but not sure of a proper platform. Well, social media can come to your rescue. When customers rant out their issues, you can try to solve them by attending to them one by one. This has a ripple effect as other customers can benefit from it too if they are facing the same issue or how well you can resolve it can be an additional factor.

2. How to choose the best social media company in Bangalore?

It’s a tough market out there in a social media business. There are too many companies that claim to provide good service. But it is only a few in the market that provide actual worth for your money. Digimark, Bangalore, over the last 5 years has had repeat customers and referred customers through word of mouth and of course our honest efforts in enabling social media strategies. If your product or service is not standing out, people are scrolling past. Checkout the "Digimark's Social Media antidote", our premium guide to valuable social-first content. What is the social media antidote for my company? It is a remedy that serves as a solution for all social media issues. How can my social media company achieve it? Just connect with us. We have got you covered.

3. How can my business recover post the lockdown period?

Consumer behavior is going to change drastically in the next few months. Post isolation people are really scared to approach markets filled with people even to buy the most essential products. Go digital and avail social media marketing (SMM) services that can enable your business to bounce back while maintaining the norms of social distancing. Digimark,Bangalore, a top social media marketing agency in Bangalore can get your business out of the looming threat of recession. Avail our social media services now and you will find a change.

4. What are the social media platforms that I should choose?

There are plenty of social media platforms. Only the most popular ones should be chosen while trying to sell your product and implementing social media marketing (SMM) strategies. Facebook/Instagram are the kings of social media. With the right kind of content and a compelling message, and guidance from Digimark Agency, Bangalore, your social media marketing(SMM) can be a sure success. Call us now to discuss and avail discounts on social media marketing(SMM) approaches.

5. What tools does a Social Media Marketing company or an agency use?

There are various tools used by the social media marketing company to beautify your products that can appeal to the customers. A burger on McDonalds brochure or hoarding looks big and appealing to the eyes of a customer. This is to lure hungry customers and make the food look sumptuous. Similarly, we at Digimark, Bangalore make your product or service look appealing with the help of tools like Photoshop/Illustrator. There are scheduling tools like Facebook Business Manager and Tweetdeck that can help you track your audience and analyze the traffic to your post. Hootsuite can help you organize and schedule posts on Instagram and Facebook.

6. How to manage a bad reputation or a bad comment on social media?

Each one has different perceptions of each product or service. In a group of 50 members, on average, 2-3 people may not like your product or services. But when these 2-3 people post on your social media page it will hit your business and drive away from the rest 48 potential customers. We at Digimark,Bangalore have devised strategies to combat such a social media situation. When handling social media platforms, some platforms allow you to hide or delete the unwanted like

  1. Instagram
  2. YouTube
  3. Pinterest
  4. LinkedIn

You can easily manage your online reputation on these platforms.

But there are platforms like

  1. Facebook
  2. Twitter

These do not allow you to hide or delete. In such instances, it is best to answer the queries and solve the matter and post positive comments more frequently. explore what changes for you and how you might currently think about social media, contact Digimark Agency for social media services in Bangalore now.

7. Can Digital marketing help me in the lockdown period?

It is one of those absurd times where we are cooped up at home and most businesses are running low or even shut. Well, this is the time to stack up all your efforts so as to be prepared when the lockdown opens up you are ready to serve and do a better job too. This preparedness can be quite rewarding with digital marketing as the whole world is one big digital entity. Digital marketing helps you to achieve more with fewer resources. During the lockdown period, you don’t have the luxury of purchasing limitless resources. You can be really smart and make good use of this lockdown by upgrading your company profile and employing top marketing strategies with Digimark Agency Bangalore.

8. Does Social Media marketing Service work for all businesses?

Social Media is a boon for every business. While in some cases, social media marketing can be the main source of customers in others it acts as a brand-building catalyst. The popularity of your product can be an inspiration to others and can help your customers become real-life influencers or brand ambassadors. An advertisement televised by a model is only effective for a limited time but a set of good reviews on your social media page can be a whole new level of marketing and advertising. Also, today people want to look for reviews and comments before investing in any product or service. Social media is a potent medium to invest your advertising budget and Digimark Agency, Bangalore provides you with the best social media strategies and services.

9. Can social media marketing work for smaller businesses?

Small businesses form the pillars of any community. While big companies are resource heavy & receive immense support from a larger population by setting up branches and hosting their websites, small businesses don’t have this privilege. Social Media Marketing plays a vital role for smaller businesses. You can set up your shop online on social media platforms. Even during times of lockdown or quarantine, you can use these social media platforms like Facebook and Instagram to set up your own e-commerce page for all your customers to buy online. This way social media can help your business sustain in these times of economic insecurity.

10. Can I launch my product using social media?

Social media is the best platform to launch your products. Product demo videos can be very useful in social media as it entails the optimum utilization of any product or service. Regular feeds on social media platforms can drive customers from various locations. Social media marketing has a great impact on customers or followers if vouched by any of the social media influencers. Here at Digimark Agency,Bangalore, we have a network of social media influencers who can prove to be useful advertising models for your products or services. To know what your social media strategies are, contact Digimark Agency now or mail us at info@digimarkagency.com now!

We at DigiMark, do not believe in providing only services. We provide hope, and build aspirations. We believe in giving your company soar to the topmost sky!

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