The old saying of too many cooks spoiling the broth is never truer than when making films. Films are
like food. There is no one dish in the world that universally every single individual likes. If you
make a dish asking 100 people how it tastes then most probably you will get just as many suggestion
and if you implement them all then you will be left with absolute rubbish. So the number one thing to
do when taking up a project for a client or for yourself then it is to establish who the final
authority on the decisions regarding the film is. Then it is important that person is in the loop
throughout the film making process from start to finish.
A corporate film is great, only and only if it serves the purpose that it was created for. What is
the point if your film has never before been seen underwater shots or crazy aerial shots with
employees partying and rocking music? If the point of the film was meant to intrigue senior level
management to join the company by appealing to their intellect then your film doesn’t serve its
purpose. The key thing to do here is get answers to the following questions.
*What are the core messages to be conveyed through the film? (Maximum 3 as too many can result in the
viewer not being able to absorb them)
*Who is the target audience you are looking to address through the film? (The more specific the better
*Get clear answers to these questions and focus your ideas around them an you will get a
result that your client wants.
It may sound very obvious but it is nonetheless a very important oft neglected task that needs to be
practiced. Why is it neglected because either you feel you know everything about the company because
its famous plus you got a brief, or you’ve made many films and know what to do like the back of your
hand or a plethora of other reasons. Yet you must realize you can never know everything and
researching extensively on the company is an absolute must. We guarantee one day of extensive
research alone will reap great rewards and ease your work.
Pre-production in our books is everything you do before going for the shoot and also what we feel you
should spend maximum time on. Plan out your shoot to the tee and ensure the final output is crystal
clear in your mind, but more importantly it should be clear in your clients mind. Some key things that
need to be decided that should be done before filming are:
Script – a written script should be available that is detailed to the minutest
Story Board – create a visual storyboard by drawing it or create using pictures or similar
video clips from the net.
Location Planning – Scout the filming location and make sure you know exactly where each
person will be, where the camera will be and any other planning.
Costume, makeup and colors – Figure out the most appropriate clothes/makeup your actors will
wear and also the color themes both according to company branding as well as the location colors
Music – Decide the music beforehand as it saves so much time while editing
Permissions – Get every permission required in writing and demand whatever you need. If some
things aren’t granted then explain the consequences of it on the films result
Written Approvals – Get all of the above approved in writing. Why written? That is because
when people give it in writing they will actually thoroughly go through everything and this
ensures they are on the same page as you.
If you ensure that these 4 points are taken into account then you are well on your way to
creating a great corporate film. The only thing that you will need to focus on after this is your
technical skills with a camera, sound and editing. We shall be providing weekly updates on
different technical skills as well as techniques. Hope this article was of some help for you.
Please comment if you feel something else needs to be added or corrected.