What is website analytics and why does my business need it?
Website analytics measures, collects and analyses web data so you can see which channels send traffic, what users do, where they drop off and which pages drive revenue. Without analytics you can't make data-driven decisions about marketing spend or conversion improvements.
Which web analytics platform do you implement (GA4, GTM, Looker Studio)?
We implement the right stack for your business: Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio dashboards, Microsoft Clarity heatmaps, server-side tagging and consent mode v2. For e-commerce we add enhanced e-commerce, purchase tracking and ROAS reporting.
How much does website analytics setup cost?
GA4 + GTM setup with custom events and a Looker Studio dashboard typically ranges from ₹20,000 to ₹75,000 depending on site complexity, e-commerce requirements and integrations. Ongoing analytics retainers start at ₹15,000/month.
Will you migrate Universal Analytics to GA4?
Yes. Universal Analytics has been sunset since July 2023. We do clean GA4 migrations including custom events, conversion goals, e-commerce tracking, audience definitions, BigQuery exports and historical-data backups so you don't lose decision-grade data.
What analytics deliverables do clients receive each month?
A monthly performance report covering traffic by channel, conversion paths, top landing pages, drop-off analysis, Core Web Vitals, page-speed regressions, attribution insights and 3 to 5 prioritised CRO recommendations backed by the data.
Do you do conversion tracking for paid ads (Google Ads, Meta, LinkedIn)?
Yes. We set up reliable conversion tracking across Google Ads, Meta, LinkedIn and other ad platforms via GTM, Conversion API (CAPI), enhanced conversions and offline-conversion uploads from your CRM.